South Eastern Europe (SEE) is entering a new phase of economic growth and international relevance. Built on decades of resilience, strong professional traditions, and rapid post-pandemic recovery, the region is increasingly recognised as one of Europe’s most promising platforms for business, investments and business trade fairs, conferences and other events.
Today South Eastern Europe is stepping into the spotlight, strongly driven by EU Member States such as Croatia and Slovenia and by the EU-accession momentum of the Western Balkans.
As the region rises economically and politically, well-designed business events and trade fairs create tangible strategic value. They enable high-impact networking, strengthen brand visibility, provide real-time market insights, support product launches, accelerate lead generation and foster knowledge transfer and innovation.
With growing investor interest, regulatory alignment with the EU and accelerating economic convergence, South Eastern Europe is positioning itself as a competitive, integrated and future-oriented event and exhibition hub.
For investors, companies, event organisers and international exhibitors, the message is clear:
- Now is the time to engage with South Eastern Europe
- Now is the time to build a presence in the region
- Now is the time to connect with a region on the rise
CBBS closely follows and supports this transformation, helping partners discover new business and investment opportunities across South Eastern Europe, more in the article about SEE region published in business magazine Exhibition World.